Introduction
Search Engine Optimisation (SEO) is the growth of the right organic (un-paid) traffic to your website, not simply the unrelenting pursuit of the coveted ‘top spot’ on Google’s search results page!
We work to increase traffic to your website’s home page and landing pages; ensuring you bring in the right visitors, they see relevant content, and ultimately make an enquiry or purchase!
Organic / Natural SEO
Work on the natural SEO of a new website should start from the Planning stage of website production, so it is built in from the very start. We can make recommendations for the content of a website, its meta data, and structure.
Once a website is launched, we can also provide an audit of the website and a recommendations report.
If you are thinking about switching website address, or merging two websites, we can advise on the how best to proceed so as to mitigate negative impact on search engines results and achieve the best results.
Google My Business
Google My Business started life as simple business listings on Google Maps. Now it is the equivalent to your organisation’s LinkedIn or Facebook page and should be treated with just as much, if not more, importance.
If you have ever searched for a business and seen a ‘panel’ on the right side of the search results, or 3 businesses listed below a Google Map, (underneath the adverts, and above the organic listings), that is Google My Business at work.
Getting your Google My Business listing correct and keeping it up to date is one of the most important things you can do, especially if you target local customers, and where your customers will search locally.
Your entry will display images, your map location, opening hours, contact details, services, coverage area, and even latest updates.
Talk to us about how to setup, claim, or correct your entry.
Claim and Correct
We can help you setup, reclaim, and correct listings for your business on GMB, including those incorrectly marked permanently closed.
Contact Details
GMB entries on mobile are used to call businesses straight from the search results. On occasion, consumers may even bypass a website and call straight from a mobile.
Reviews
Acquiring and managing genuine reviews is one of the best ways to boost your local search profile. We can help you get more reviews from your customers, and reply to reviews; including helping you handle bad reviews.
Be sure to display them on your website without negatively affecting your SEO by inadvertently duplicating content.
Engage
Keep your GMB update to date with not just the correct details, but also regular mini posts and the Q&A section to engage with people.
Content
Good SEO involves (as a crucial starting point) useful, engaging, and relevant content; useful to the user that is.
It is about more than just copy (words); we use imagery and various media, such as videos, to make content interesting and engaging.
We can help you produce readable and engaging content of a good length. It is not about ‘avoiding too much text’, you can have lots of content. It is about how you present it all and lay it out on the page!
Long-tail, specific, searches
Websites can make use of long-tail keywords to draw in low volume but very specific traffic that can convert in high percentages.
Our Process
Before undertaking any engagement, whether it is Ads or SEO, we will always talk to you to understand your business, your market, and your objectives, and to compile a campaign briefing.
1. Research
Especially if we are new to the business, we will research your market, including your business and search competitors, to put together a detailed picture of your online profile and authority.
2. Recommend
We will make recommendations either in a the form of a one-off or monthly report, depending on the engagement. We can even roll out recommendations straight to your website, where agreed.
3. Repeat
The improvement and then maintenance of good domain authority and online positions requires the repetition of these steps. For ongoing programmes, we will repeat this on a monthly basis.
Get in touch
Unit 23 Space Business Centre, Molly Millars Lane, Wokingham, Berkshire, RG41 2PQ, UK.
Unit 23 Space Business Centre, Molly Millars Lane, Wokingham, Berkshire, RG41 2PQ, UK.