Introduction
As well as enabling effective communication with existing customers, email marketing will help your business capture new leads, nurture and understand them, market to them, and ultimately convert them into sales opportunities. Correct setup can seamlessly synchronise contacts data with your main CRM (customer contact database) and reduce manual work by automating workflows.
Your Journey with Email Marketing
1. SIGN UP
Capture new leads via effective website landing pages, effective calls-to-action, and desirable content such as white papers and articles.
2. SEGMENTATION
When leads enter the email database they are allocated to one or more segmentations (groups defined by the data entered)) for highly targeted message delivery.
3. AUTOMATED JOURNEYS
Automated journeys can then engage with that customer, using their interactions at each point to define what is sent and when. Further segments can be created on this data.
4. AD-HOC CAMPAIGNS
Send manual ad-hoc campaigns alongside your automations; ranging from news, to promotions, to service alerts, and transaction notifications.
5. CONTACT NURTURING
Integrate email with social engagement and search advertising to nurture not only new leads, but existing customers to stimulate enquiries and referrals.
6. REPORT & ANALYTICS
Email reporting covers opens, clicks, bounces, unsubscribes, and all visible on aggregate and broken down to each user, in our email platform. Combine this with your website analytics for amazing intelligence!
7. WEBSITE & CRM SYNCRONISATION
Because copy and pasting is so 2016, your website should pass new subscribers and contacts straight into your email marketing system, CRM, recruitment software, etc. etc.
8. AUTOMATED UNSUBSCRIBE CONTROL
Keep compliant with GDPR and data protection laws with fully automated and instant unsubscribe management, with our email marketing system. We can even automate the unsubscribing of these contact from your CRM too!
(Our approach ties email marketing in with GDPR compliance and Privacy Policies, and presents emails in line with your legal basis for the communication; Legitimate Interest, Consent, Contract, etc. )
Rachel Cole, Oakland Tree Services
James and the team were a recommendation. They have done fantastic, from the start. Designing our logo, organising and printing of the stationery, creating our amazing website. Answering my endless amounts of phone calls, patiently dealing with requests. James and the team have been so helpful. Still working with them on another brand, and excited to see the end result. 100% recommend.
Review posted on Facebook
Get in touch
Unit 23 Space Business Centre, Molly Millars Lane, Wokingham, Berkshire, RG41 2PQ, UK.
Unit 23 Space Business Centre, Molly Millars Lane, Wokingham, Berkshire, RG41 2PQ, UK.